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1 — Onboarding
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2 — Build
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3 — Handover
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4 — Bedding in
Your system is live

Welcome to your Business Brain OS, Katie.

This is your reference hub — everything you need to use your system with confidence. Your voice profile, your audience language, your offers, and your stories are all loaded in. Claude already knows your business every time you open a session.

Built by Cathy Topping
Your folder Dropbox → 00 Clients → Katie Farrell
Support Via WhatsApp · 2 weeks bedding-in

Open threads

3 items

Things in progress that need your input or a decision before we can move forward.

Blocked
Instagram carousel for "Energetic Empath" — 8 slides written and approved. Ready to render as images.
Waiting on: brand assets (colours, fonts, photos) so the visual creator can be configured. File at projects/social-posts/2026-08-10_energetic-empath/instagram-carousel.md
Decision needed
"Energetic Triggers" batch — Katie wasn't happy with the Angle B rework. Need to know what specifically isn't working before picking a new direction.
Four angles explored (A, B, D, E). Drafts at projects/social-posts/2026-07-22_energetic-triggers-v2/
Optional
"Energetic Empath" social posts — 7 records in Airtable with empty Source fields. Decide whether to create a Source record so they link back cleanly.
Table: tbliLgvyXEscJSbxE

Your system

To open your system: Open Claude Code → File → Open Folder → navigate to your Business Brain OS folder in Dropbox
Katie Farrell/
├── brand-context/
│ ├── voice-profile.md  Warm authority, story-first, British dry humour — how Claude sounds like you
│ ├── icp.md  Your ideal client — high-achieving women in midlife who've tried everything
│ ├── positioning.md  The Root Cause Guide positioning angle
│ ├── story-bank.md  Your stories and client results
│ └── Offers/  7 offer files — Aligned & Empowered, Soul Aligned Sessions, Retreats, Human Design, and more
├── context/
│ ├── USER.md  Your profile — Claude reads this every session
│ ├── SOUL.md  How Claude behaves — tone, working rules
│ └── tomorrow.md  Open threads carried forward from each session
├── projects/  Content in progress — social posts, sequences, copy drafts
└── memory/  Builds automatically — don't edit this folder
Your voice in one sentence: Katie writes like a clever, warm friend who leads with story and earns the insight — British, grounded, gently funny, and never performing its spirituality.

Feedback

Getting started

Check in with your system
First thing
At the start of every session, Claude reads your context files. Confirm it's loaded correctly before you start work.
Say: Who am I and what am I working on?
End every session with wrap-up
Daily habit
Run this every time before you close Claude. It saves your open threads, captures any feedback, and makes sure nothing gets lost between sessions. Without this, the system doesn't compound.
Type: /wrap-up

Your skills

These are the skills most relevant to how you work. The full library has 50+ — start here.

Repurpose Video
Your #1 workflow
Turn one YouTube video or recording into a full week of content — Facebook posts, LinkedIn, Threads thread, and email. This is what gets your back catalogue working for you.
Type: run repurpose-video
Example prompt for you Paste or link your YouTube video URL, or drop a transcript into source/ and say: "Repurpose this video — it's about nervous system regulation and why willpower doesn't work long-term"
Content Suite
Content
One idea → 2 Facebook/LinkedIn posts, 4 Threads threads, and an email. Asks for your offer and CTA before writing so everything is joined up.
Type: run content-suite
Example prompt for you "The idea is: high-achieving women don't have an ambition problem — they have a self-abandonment pattern running underneath everything. CTA: Her Evolution programme."
Content Router
Most used
The content router takes any idea — a topic, a theme, a story you want to tell — and asks which format you want. It handles everything from there.
Type: /content-router
Example prompt for you "I want to write about the moment I realised my exhaustion was my body's way of communicating — not something to push through"
Email Sequence Writer
Email
Full email sequences for your lead magnets and offers — freebie delivery, nurture to book-a-call, and Her Evolution launch. Asks you questions first, then writes in your voice.
Type: run email-sequence-writer
Social Post Writer
Social
Facebook and LinkedIn posts using 22 copy frameworks — story-led, pain-agitate-solve, direct offer, success story, and more. Always in your voice.
Type: run social-post-writer
CEO Check
Strategy
Before you say yes to a new idea, a collaboration, or a piece of content — run this. It checks the thing against your north star and tells you if it's aligned, off-track, or uncertain.
Type: run ceo-check
Example prompt for you "CEO check — someone's asked me to co-host a summit on women's leadership. Is this worth my time right now?"
Content Ideas from Source Material
Planning
Drop in a transcript, a voice note, or a Google Doc — this skill extracts 10–15 content ideas and saves approved ones to your Airtable queue ready to write.
Type: /content-ideas

Training

Video walkthroughs and written guides. Filter by topic or browse everything.

Getting startedVideo
Opening your system for the first time
3 min · Replace href with Loom URL
Your workflowVideo
Repurposing a video from start to finish
Replace href with Loom URL
ContentVideo
Using the content router
Replace href with Loom URL
Daily habitVideo
The wrap-up ritual
Replace href with Loom URL
Getting startedGuide
How to check in with your system
Written guide · Replace href with link
Daily habitGuide
The wrap-up ritual — step by step
Written guide · Replace href with link